On Friday October 3, 2014, 90.3 WMSC-FM participated in the 4th annual College Radio Day, starting at midnight with 24-hr wall to wall coverage. Interviews, giveaways, and special performances were just some of the activities WMSC had to offer on this day of awareness for college radio. Programming Director, Silas Kezengwa, started the day with his show Silas LIVE! at midnight followed by a selection of other DJs throughout the night. This showed the variety of content that WMSC has to offer to their listeners.
For the first time, WMSC was selected to be State Headquarters Segments produced included interviews with other participating college radio stations: Seton Hall (WSOU-FM) and William Paterson University (WPSC-FM). Also, the station featured an interview with WMSC founder Ed Helvey, Professor Marc Rosenweig speaking on the importance of college radio, station members and much more.
A highlight of WMSC’s coverage was “Live from the Quad,” where the station set up a mobile broadcast with help from its Engineering Team. Broadcasting from a remote location allowed for special interviews with various clubs and organizations and special giveaways. Being out in the open exposed WMSC to students who may have never heard of the station and to learn about the opportunities offered.
Towards the end of the day, WMSC featured studio sessions with various artists and bands. For one, dark rock band Syka came in for Japan Nick’s Rock and Metal Pandemonium on WMSC. The three-piece band from Butler, N.J., chatted with Nick and performed six of their songs acoustically, described as “Wild and Acoustic.” The band is fronted by vocalist Jesyka Loren, who started the band in 2011. Gregg Sgarlata joined soon after as guitarist and the band welcomed Anthony Pannullo as their bassist this past August.
Since it was College Radio Day, host Nick Perkel asked the band why they think college radio is important. “It gives the underground some above ground,” Gregg told Nick. Jesyka agreed, pointing out that “there are some really notable bands of today that have started on college radio.” When asked about their setlist, Syka told Nick that they open with “Beautiful Nightmare,” which is the first song they wrote that encapsulated their sound. Jesyka explained her process of deciding what the band was going to sound like; she wanted Syka to be a combination of pop and metal, like a “metal dark pop sound,” and “Beautiful Nightmare was the first song to kind of erupt from that.” Syka ended their interview with an acoustic performance of six of their songs.
WMSC certainly made sure their day was packed with exciting and notable moments. The WMSC staff worked around the clock to make sure they could deliver the best possible content on this day of awareness for college and high school radio.
Photos by: Justin Frasca
Montclair State | New Jersey