The growth of professional and college sports makes effective branding of sports properties more critical than ever. On this episode of Carpe Diem, host Marc Rosenweig, associate professor in the School of Communication and Media, discussed the branding of sports with a panel of three sports media professionals at the Yogi Berra Museum and Learning Center.
The panel included Pat Capra, president of Lunar Sports Group, Matthew Futterman, senior sports writer for the Wall Street Journal, and Jessica Slenker, director of marketing and media partnerships for the New York Giants.
This episode was produced and hosted by associate professor, Marc Rosenweig from the School of Communication and Media, and directed by TVDM major, Jayna Gugliucci.
Barring pre-emption, CARPE DIEM airs on the following stations:
CABLEVISION Bergen Channel 77: Mondays at 5:00 PM
COMCAST Union Channel 26: Tuesdays at 9:00 PM
CABLEVISION Morris Channel 21: Wednesdays at 5:00 PM
CABLEVISION Paterson Channel 75: Fridays at 6:00 PM
CLIFTON CABLE Channel 77: TBA
EDISON CABLE Channel 15: TBA
MONTCLAIR Channel 34: TBA
Montclair State | New Jersey