CARPE DIEM: An Inside Look at Primetime Advertising in the Television Industry

Commercial advertising is what makes the television industry go round. With channels like HBO earning money through subscription fees, other television networks must make room in their programming for commercial advertisement. But what goes into developing these advertisements?

Host Rob Rowan, a TVDM alum from the School of Communication and Media at Montclair State University, sits down with Cardie Mortimer to talk about the inner workings of television advertising.

Cardie began his career at ABC, working as a Junior Analyst of Sports, Daytime, News and Late Night. He worked his way up through the company and became Executive Director of ABC TV Primetime Sales Planning and Sales Administration.

This episode was hosted by TVDM alum Rob Rowan and produced/directed by TVDM major, Michael Sheehan.

Barring pre-emption, CARPE DIEM airs on the following stations:
CABLEVISION Bergen Channel 77: Mondays at 5:00 PM
COMCAST Union Channel 26: Tuesdays at 9:00 PM
CABLEVISION Morris Channel 21: Wednesdays at 5:00 PM
CABLEVISION Paterson Channel 75: Fridays at 6:00 PM
CLIFTON CABLE Channel 77: TBA
EDISON CABLE Channel 15: TBA
MONTCLAIR Channel 34: TBA


http://www.montclair.edu/carpe-diem


Montclair State | New Jersey
02.16.2016

Carpe Diem

Carpe Diem is a broadcast produced by the DuMont Television Center at Montclair State University. Carpe Diem is an award-winning, weekly half-hour magazine show aired on Comcast and Cablevision in Northern New Jersey.